About Us

The Association for Spiritual Integrity℠ (ASI), a 501(c)(3) charity, was founded in 2018 by Craig Holliday, Jac O’Keeffe and Rick Archer with input from many valuable friends, peers and students along the way. The ASI arose out of a deep need to address the numerous scandals and confusion involving spiritual teachers, their students and communities, over the years. The ASI aims to deepen the conversation and become an evolving force in education so that there is greater integrity and professionalism within the modern spiritual landscape.

The intention of the ASI is to grow and evolve as a community of spiritual leaders, teachers and guides, and prevent these unfortunate events by empowering teachers to become fully educated on the ethics and dynamics of working with students. The ASI team believes passionately that now is the time to fulfill the fundamental need for establishing education, transparency, responsibility and ethical standards within the spiritual guidance & teaching community. The ASI is not a judging, policing or mediating body. It seeks to create accountability and support leaders, teachers and guides professionally so that they may better serve their communities.

While Jac, Craig and Rick are founding members of ASI, they are as equally accountable to the Honor Code of Ethics and Good Practice presented here as every other member. We all are “works in progress”, and will continue to explore the realm of ethics and spirituality and improve the Code. Nobody receives “special privileges” within ASI. We are in this together.

Jac O’Keeffe, Co-Founder, Board Member

Jac O’Keeffe is a spiritual teacher with a unique style. She flies in the face of spiritual concepts and exposes taboos that are usually avoided in spiritual circles. Her teachings cultivate wisdom, honesty and integrity. Students who are drawn to her are close to, or already awakened. Jac’s deep knowing that awakening is only the beginning of wisdom ensures the continued discovery of her own edges of evolution. She walks her talk. Jac is a sage hidden in plain sight. https://jac-okeeffe.com

Miranda Macpherson

Miranda Macpherson, Board Member

Australian-born Miranda Macpherson is a spiritual teacher, modern mystic and author. Unapologetically feminine, joyful and down-to-earth in her way of being, she’s internationally recognized for her depth of presence and her refined capacity as a guide into direct experience of the Sacred. Her wisdom and palpable transmission invites others to become more graceful human beings, deepening through inquiry, meditation, devotion and psychological integration. Grounded in extensive study of the world’s wisdom traditions, Miranda is inspired by the silent presence of Sri Ramana Maharshi, A Course in Miracles, and more recently, the Diamond Approach. In her twenties, she founded the OneSpirit Interfaith Foundation in London, where she trained and ordained over 600 ministers. Today she leads the Living Grace sanghas in Marin and Sonoma county, Northern California, teaches retreats across the USA and Europe, and global online courses through The Shift Network. Author of The Way of Grace: The Transforming Power of Ego RelaxationBoundless Love, and Meditations on Boundless Love, Miranda is also a kirtan musician with a mantra album The Heart of Being. https://www.mirandamacpherson.com

Philip Goldberg, Board Member

Philip Goldberg has been studying the world’s spiritual traditions for more than 50 years, as a practitioner, teacher, and writer. He was trained as a meditation teacher in 1970 by Maharishi Mahesh Yogi, and has been ordained as an Interfaith Minister and spiritual counselor. He has lectured and conducted workshops in a variety of venues in the US and India. A prolific writer, his articles have appeared in numerous publications, and he is the author or coauthor of 25 books, including Roadsigns on the Spiritual Path; the award-winning American Veda: From Emerson and the Beatles to Yoga and Meditation, How Indian Spirituality Changed the West; The Life of Yogananda: The Story of the Yogi Who Became the First Modern Guru; and his most recent, Spiritual Practice for Crazy Times: Powerful Tools to Cultivate Calm, Clarity, and Courage. He also blogs on Elephant Journal and Spirituality & Health, co-hosts the Spirit Matters podcast, and leads American Veda Tours to India. www.PhilipGoldberg.com.

Rick Archer, Co-Founder, Special Advisor

Rick Archer created the website Buddha at the Gas Pump in the Fall of 2009 and has since interviewed over 470 “spiritually awakening” people, from the well-known to the unknown, and from a variety of backgrounds and traditions. He conducts a new interview each week. Rick learned Transcendental Meditation at the age of 18, was trained by Maharishi Mahesh Yogi as a TM teacher in 1970, and served in that capacity for 25 years, teaching hundreds of people, lecturing around the world, helping to train TM teachers, and serving at the international headquarters of the TM organization in Switzerland. He earned Bachelor’s and Master’s degrees in Vedic Studies from Maharishi International University. Rick is no longer associated with the TM organization, having become too eclectic and independent in his perspective to affiliate exclusively with any one organization. https://batgap.com

Christopher Key Chapple, Special Advisor: Education, Environment, Yoga

Christopher Key Chapple is Doshi Professor of Indic and Comparative Theology at Loyola Marymount University in Los Angeles. A specialist in the religions of India, he has published more than 20 books, mostly on topics related to Yoga and religion and ecology. Chris trained in classical Yoga for more than a decade at Yoga Anand Ashram with Gurani Anjali Inti. He is founder and spiritual director of the Hill Street Center for Yoga and Meditation in Santa Monica, California. In 2002 he established the first of several certificate programs in the study and practice of Yoga at LMU’s Center for Religion and Spirituality and in 2013 launched the Master of Arts in Yoga Studies. LMU Faculty Webpage